APTITUDE VALUES Focused, segment-customised media relations. Superior quality editorial that is appropriate for the relevant segment. Internal communications. Formulation and implementation of management strategy
Aptitude Consulting (AC), a 100% female black-owned company, seeks to help willing individuals and corporate entities develop strong ties with prominent media bodies, customers and the people who have opposing views. There is a world where media is taken advantage of due to being the essential tool in shaping views and influencing reputations in respective market fields. Our vision Our aim is to help clients develop relationships on multiple levels with the media/bloggers, with customers and with people who have opposing views. Helping them connect more directly with their customers/publics TODAY – not just tomorrow. Our mission Provide creative brand management and communication solutions through utilising media platforms, for brands, to communicate awareness to masses and raise profiles. Provide clients with strategic PR consultancy that has significant and measurable impact on their business.